3-EMAIL SALES CAMPAIGN
MARKETING TOLD US
Our inboxes are flooded with spam.
So how do we get busy weekend warriors to not only open REI emails, but also participate in a season-end sale? With comedy, of course.
EMAIL 1 - Awareness
Subject Line: 40% Off Summer Sale For Procrastinators
Preview Text: And their supporters. We don’t discriminate.
Headline: Summer is coming. In 9 months.
Body Copy:
We know you’re smart, because marketing gave us the data.
Uh, we mean, because we’ve met you in person.
And we’re no expert (yes we are), but it’s kinda smart to prepare for your trips.
We get it, life’s busy, and last minute trips happen.
You know what’s not cool, though?
Sweating your back off.
Your black leather pants, while very flattering, aren't gonna cut it next summer.
We like saunas as much as the next person, but we’re here to remind you of what headline happened last time:
“Rockstar Found Starfished On Trail Shotgunning Electrolytes.”
It’s a tale as old as time.
Until now.
CTA Button: Do Better
EMAIL 2 - Follow Up
Subject Line: 40% Off Summer Sale For Those Who Got Distracted
Preview Text: Typical.
Headline: Save the drama for your mama.
Body Copy:
We know you opened the first email.
Or at least thought about it.
Marketing told us!
We know you’re back to your old ways.
You were like: “Ohhh, they’re so right. I really embarrassed myself last time in those hotpants.”
But then you saw something shiny.
And told yourself: “But my calves looked great as I was heaving and ho’ing on the trail!”
Such is the crux of your demise.
Thankfully, REI has a remedy.
Spoiler: it's not corduroy corsets.
Or hip-high Uggs.
It’s foresight.
AKA planning ahead.
Even bears prepare for hibernation.
Are you dumber than a bear?
No!
We believe in you, Rockstar.
CTA Button: Save Yourself
EMAIL 3 - Abandoned Cart
Subject Line: A Message From Future You
Preview Text: This is getting ridiculous.
Headline: Summer’s still coming. In 9 months.
Body Copy:
You were so close!
You already made your selections.
Marketing told us!
Something’s gotta give.
How are we supposed to hike Half Dome last minute without the right gear?
We talked to future you (we have foresight), and you said:
“Thanks for looking out, REI. You’re a real pal.”
And then you gave yourself a pat on the dry back.
Imagine that.
Remember…
Bears.
CTA Button: End The Madness
© 2026 Christina Geraci. All Rights Reserved.